Jordan Meinster
Founder & CEO – PickUp USA Franchise Company
“Bringing Structure, Community, and Scale to the Game We Love”
Changing the Game, One Club at a Time
Jordan Meinster’s entrepreneurial journey began with a frustration familiar to many basketball enthusiasts — the inconsistency of recreational play. In 2011, that frustration sparked a mission. What started as a vision to create a more structured and professional basketball experience evolved into a nationwide movement with PickUp USA, a fitness franchise revolutionizing how basketball is played, experienced, and scaled. Today, his brand is a go-to destination for structured, community-based basketball and fitness, with clubs operating across the country.
From Passion to Platform
Jordan’s path wasn’t carved from conventional entrepreneurship. It was built from the courts — from hours spent searching for a decent run, only to find inconsistency. That pursuit led him to open the first PickUp USA club in 2012. What started as officiated pick-up games grew into a full-service gym model, now supported by youth development programs, franchise training, and operational playbooks that have matured over a decade. By 2016, the brand expanded into franchising, paving the way for a network of clubs defined by structure, scalability, and sustainability.
Defining the Basketball Franchise Space
– Launch of flagship club in 2012
– National expansion through franchising by 2016
– Development of youth leagues, full-service gyms, and franchise support systems
– Operational blueprint refined through 13 years of market-tested experience
– Recognized by Franchise Times, Entrepreneur Magazine, and industry stakeholders
– Known for efficiency-focused build-outs and club-level profitability
Built to Perform, Designed to Last
PickUp USA’s mission is clear — to professionalize recreational basketball through structured, scalable services for both youth and adults. Jordan has centered his strategy on strong unit-level economics, ensuring each franchise can be profitable and sustainable. The model prioritizes training, systems, and marketing tools to enable franchisees to succeed from day one. His focus is on financial health at the local level as the cornerstone of national brand growth.
Lessons in the Grind
The early days weren’t easy. From permitting delays and construction setbacks to programs that didn’t initially land, Jordan’s journey was full of growing pains. But each setback became a lesson — every failure, a future standard. The systems PickUp USA operates on today are forged from those lessons, giving new franchisees a roadmap that’s real, refined, and reliable. The franchise model isn’t just theory — it’s pressure-tested in real-world scenarios.
Measured by Success, Not Just Spotlight
PickUp USA has earned media attention and accolades, but Jordan views true recognition through the lens of franchisee performance. A successful gym opening, meeting sign-up targets, delivering value to the community — those are the victories that matter most. For Jordan, every thriving club reflects the strength of the systems, the support, and the purpose behind the brand.
Build With Purpose, Operate With Precision
Jordan’s advice to aspiring founders is grounded in discipline: Know your customer. Know your numbers. And build a machine that works without shortcuts. He emphasizes relentless execution, clear feedback loops, and the value of small details — the follow-up call, the training checklist, the daily performance metrics. Above all, he urges leaders to invest in their people and to maintain a culture rooted in accountability, care, and continuous improvement.
Shaping the Future of Basketball Fitness
PickUp USA stands alone as the first structured basketball gym franchise in the United States. Its focus on basketball — not just general fitness — has positioned it as a pioneer in its niche. The brand’s youth leagues, adult programming, and club infrastructure offer more than fitness — they foster purpose, community, and opportunity. From player development to job creation, PickUp USA clubs are economic and cultural anchors in the communities they serve.
New Clubs, New Energy
– Multiple PickUp USA clubs set to launch in the coming months
– Enhanced pre-opening systems and operational frameworks
– Refined marketing and onboarding playbooks
– Strategic focus on early break-even, structured launches, and sustainable growth
Final Buzzer, Ongoing Mission
For Jordan Meinster, PickUp USA is more than a franchise — it’s a movement grounded in hustle, heart, and execution. Each new club isn’t just another unit on a map — it’s a chance to empower people, build communities, and transform how basketball is played and experienced nationwide.