Founder – Writing Web Words
SEO Content Expert | Digital Strategy Specialist | Brand Visibility Advocate
“Making Brands Gain Visibility Online.”
Content That Drives Results
Ray Litvak, the founder of Writing Web Words Inc., is a passionate advocate for the power of strategic SEO content. Since founding his company in 2008, Ray has built a reputation for making SEO accessible and actionable for businesses of all sizes. As he puts it, “Great content isn’t an expense—it’s an investment. The right words can build trust, attract leads, and drive business growth.” With a strong background in e-commerce and SEO, Ray’s approach is simple but effective: blend compelling storytelling with SEO strategies that connect with both search engines and humans.
A Visionary Start
Ray’s SEO journey began during his time as an e-commerce consultant at Yellow Pages, where he saw firsthand how many small businesses struggled to be seen online despite having great products and services. Recognizing the need for quality content that could elevate these businesses in search rankings, Ray launched Writing Web Words with a clear mission: to create content that not only ranks but resonates with audiences. His approach has led to a high 85% referral rate, a testament to the effectiveness of his work.
Crafting Success for Clients
For Ray, SEO isn’t just about improving rankings; it’s about crafting content that builds credibility, earns trust, and ultimately drives sales. He believes that well-executed content can be the difference between being invisible online and standing out in a crowded marketplace. He explains, “Great content doesn’t just rank—it changes how people see you. From solopreneurs to growing businesses, the right words level the playing field and open new opportunities.”
One notable success story is a boutique business that struggled to compete with larger retailers. After rewriting their website and implementing a tailored SEO strategy, the business saw a dramatic increase in website traffic and leads, ultimately outperforming competitors in search rankings. The owner shared, “Your content didn’t just help us rank—it changed how people see us.”
A Communicator at Heart
Ray’s communication style blends strategy, storytelling, and straightforward advice. He’s known for breaking down complex SEO concepts into easy-to-understand, actionable steps. Whether he’s coaching clients or teaching SEO best practices, Ray maintains a clear, practical, and engaging approach. He says, “I keep things light, sometimes funny, but always valuable. Think of me as your SEO coach—without the whistle and clipboard!”
Tools of the Trade: Simple Yet Effective
Ray’s approach to SEO copywriting is grounded in results-driven strategies and hands-on teaching. His methods are tailored to ensure that businesses not only understand SEO but can apply it themselves effectively. Some of his key techniques include:
- SEO Audits: Reviewing existing content to uncover opportunities for improvement.
- Live Training: Teaching businesses how to create SEO-friendly content on their own.
- Case Studies: Demonstrating what works (and what doesn’t) through real-world examples.
- Content Blueprints: Providing step-by-step guides for structuring website content to maximize impact.
Staying Ahead of the Curve
In the fast-evolving world of SEO, Ray stays ahead by continuously learning and experimenting. He follows leading industry blogs like Search Engine Journal, Sterling Sky, and Moz and keeps an eye on AI developments and voice search trends, ensuring that his strategies are always cutting-edge. Ray is also committed to experimenting with new SEO strategies to see what truly drives results.
The Benefits of Working with Ray
A session with Ray isn’t just about improving your SEO—it’s about transforming how you communicate online. Clients walk away with:
- A Clear SEO Roadmap: No more guesswork—clients know exactly what steps to take next.
- Better-Performing Content: Insights into which content works and what needs to be tweaked.
- Higher Conversion Rates: Actionable tips for turning website visitors into paying customers.
- Confidence in Their Brand Voice: The tools to create authentic, optimized content that resonates with their audience.
Industry Insights and Future Trends
Ray predicts that SEO will continue to evolve in the coming years, with a few key shifts:
- User-Focused SEO: Content that adds value to the user will always outperform old SEO tricks.
- The Role of AI: While AI will continue to influence search behavior, it won’t replace the human creativity that makes content resonate.
- Voice Search: The rise of voice search means that conversational, natural-sounding content will become increasingly important.
- Search Intent: Writing content just for keywords won’t cut it—understanding and answering search intent will be the key to success.
Biggest Inspirations
Ray draws inspiration from thought leaders like Seth Godin, whose marketing philosophy focuses on authenticity and storytelling—values that are at the core of Ray’s approach to SEO content. As Ray puts it, “Great marketing isn’t about being the loudest; it’s about making an impact with the right message. That’s how I approach every piece of content I write.”
Key Achievements and Contributions
- Founder of Writing Web Words Inc., specializing in SEO copywriting and digital strategy since 2008
- Featured in The Top 100 Canadian Professionals Magazine and recognized by The Silicon Review for SEO expertise
- 85% referral rate from satisfied clients across North America
- Expert in SEO audits, content strategy, and SEO training
Ray Litvak has helped hundreds of businesses gain the visibility they deserve, proving that great content is a powerful tool for success in the digital age. Whether you’re a startup or an established business, Ray’s expertise can help you navigate the SEO landscape and turn your website into a growth engine.
